ZAGORI Natural Mineral Water, based on the values that characterize it, presents its new campaign “Water Respects Us”. Starting from the pillar of its corporate identity, that highlights water as a source of life and the most precious thing we have, the campaign adds a new human-centric approach to the brand’s communication, focuses on the values of equality, respect and acceptance of diversity. The aim of the campaign is to raise awareness on issues of inclusion, creating a semantic connection between water and people.
The 360° campaign #ToNeroMasSevetai embraces the uniqueness of every human being through the transparent “eyes” of water. Featuring people of all ages, different nationalities and genders, real and authentic people, everyday heroes, it takes us on a journey to today’s Greece, so that through a realistic approach, it inspires and transmits the message of equality and inclusion. A key component of the campaign is the use of sign language throughout the film.
The new campaign was created for CHITOS SA- Green Beverages Group and ZAGORI by The Newtons Laboratory Advertising Agency, directed by Danny & Loco and produced by Stefi Productions, with both street casting and actors and creating a unique manifesto for all that water means to man and man means to water. The campaign aims to inspire and raise consumer awareness, while transforming ZAGORI from a leading brand to a companion brand for life, breaking out of the narrow boundaries of category communication.
The consumers’ respect and love for the ZAGORI brand is summed up in the dynamic tagline “And in this place we call water ZAGORI”, while the music signed by Nikos Portokaloglou and the voice of actor Nikos Psarras create an even more special emotional connection.
The new 360° communication campaign “Water respects us” by Natural Mineral Water ZAGORI includes TV, digital, media synergies, social media, outdoor in busy places in Athens and Thessaloniki, cinema and CSR actions, opening a dialogue with the consumer audience and realizing the brand’s promise for social presence.
ZAGORI does not separate people, does not judge, does not isolate. It is here for all of us. It is here to take care of us and support us every day, without exception.
